SEO and Digital Marketing: How to Use Them for Business Promotion

SEO is implemented to optimize a website so that its rank or position in SERP i.e. search engine results page is boosted. It can be attained by executing various strategies as well as techniques to attain higher rankings. SEO is nothing but a subset of digital marketing.

Search engine optimization strategy can be divided into main categories: on-page SEO and off-page SEO. Both the strategies are important to the success of an internet marketing campaign, but they are totally different sides of the fence when it comes to boosting one’s search engine ranking.

  • On-page SEO deals with your website or about your website pages.
  • Off-page SEO deals with the authority of your website in search engines.

To sum it up, what you rank for is completely determined by various on-page SEO factors and how high you rank in all major search engines results page largely determined by off-page SEO factors.

Digital marketing and Search Engine Optimization are not synonymous to each other. There are similarities, but both are not same. As discussed, SEO is a part of digital marketing. It is one tool of a digital marketing campaign. For instance, an SEO analyst is concerned about improving a website’s rank and increasing traffic, and a digital marketing specialist is concerned about increasing an organization’s overall online presence as well as visibility to customers.

How Digital Marketing Helps Promote A Business

These days, everyone talks about SEO and digital marketing. Today the matter became very, very important for the majority of businesses having online presentations. Let us discuss how it helps a company to promote a business.

  • It is an effective process of promoting the products and/or services via electronic media.
  • It largely involves the use of different social media channels as well as methods that help a company analyze marketing campaigns.
  • It is more cost-effective than traditional marketing.
  • It helps deliver conversion.
  • It improves the percentage rate of incoming traffic that gets converted into leads – subscribers – sales.
  • It enables you to personalize offers to customers by building a profile of their buying history and preferences.
  • Digital marketing techniques, such as SEO, SMO, SMM and Email marketing generate quick and effective communication with targeted audiences.
  • It delivers better-than-average outcomes in terms of higher conversion rates.
  • It enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff.
  • By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market.
  • It is an excellent way of marketing, which enables you to take advantage of the growing importance of social media. You can take advantage of this impact by incorporating social networking tools into your digital marketing campaigns.

Last, but certainly not the least, digital marketing vis-à-vis SEO helps generate better revenues. The higher conversation rate is generated by effective methods delivers a bunch of profits for a business in terms of higher as well as better revenues.

Nutrition for Football

Body composition is very important for a football player. This means you should have a low percentage of body fat and good levels of muscle mass. To achieve this it is important to focus on human nutrition rather than “sports nutrition.”

Being lean is important as body fat needs to be oxygenated. Having high body fat means that you have a lower percentage of oxygen going to your heart, brain and muscles essentially diminishing your V02 max. Second, the more fat you have the lower your strength to body weight ratio is meaning you have less functional strength and speed on the pitch. Lastly, fat is not just an unsightly inert reservoir of energy that sits on your love handles.

Fat releases a number of chemicals that can affect your appetite; and create inflammation and insulin resistance. They release chemicals that clot your blood, increase your blood pressure and narrow your arteries and they convert male hormones to female hormones, which is not good if you are a man.

Good human nutrition encompasses eating regular meals, with good sources of protein, lots of vegetables and cutting out junk foods that are touted as “performance foods.”

Food provisions at breakfast

Eating breakfast is paramount for football players. A study published in the European Journal of Clinical Nutrition in 2010 demonstrated that of over 4,000 UK secondary school children 32 percent did not eat breakfast and were more likely to be overweight and obese. The content of a healthy breakfast is debatable with the government, mass media and many sporting bodies promoting junk foods as healthy “sports nutrition”. The Nutrition for Football Conference held at FIFA House in Zurich in September 2005included common breakfast foods such as cereal with milk, flavoured yoghurt and fruit smoothies in its list of nutrient-rich carbohydrate foods.

The Australian institute of Sport also recommends foods such as crumpets with jam or honey, flavoured milk, baked beans on toast and breakfast cereals as healthy pre training breakfasts and snacks. These foods are indeed carbohydrate rich, however what seems to be completely missed is these foods are high in processed sugar, contain gluten, dairy and other common food intolerance’s and are generally poor providers of essential fats, protein, fibre, vitamins and minerals.

Better examples of healthy breakfasts include porridge, scrambled eggs on whole grain (preferably gluten free) toast, an omelette or some meat or fish with nuts and vegetables.

Food provisions at lunch and dinner

Various researchers have estimated the calorie intake of footballers to be between 2,600 and 3,952 calories a day. Considering that The Department of Health recommends a calorie intake of 1940 calories per day for women and 2550 for men, it seems football players don’t necessarily need to consume a great deal more than the average person.

Conventional nutrition advice is for a high carbohydrate, moderate protein and low fat diet for footballers; however this dietary advice leaves a lot to be desired. The over reliance on carbohydrates, particularly starchy and processed carbohydrate such as potatoes, pasta and rice, can leave players with high body fat, high cholesterol and problems with insulin sensitivity. There may also be nutrient deficiencies due to the huge demand on the body for zinc, magnesium and B vitamins to convert food to energy and for other nutrients that act as antioxidants that won’t be provided by nutrient deficient processed carbohydrates. Functional nutrition and medicine testing has demonstrated this time and again in elite football players.

A priority for evening meals is to avoid things that retard, and do things that promote good quality sleep. This includes:

  • Avoid drinking caffeine in the evening.
  • Don’t over hydratein the evening, as you will wake to urinatein the night.
  • Eat some starchy carbohydrate as this helps to raise serotonin and melatonin that aid sleep. Good choices include vegetables such as swede, carrots, squash, sweet potato, whole grain rice and quinoa.
  • Eat magnesium containing foods as magnesium aids sleep. These include green leafy vegetables, nuts, seeds and fish.
  • Don’t eat high sugarfoods before bedsuch as sweets, candy, dried fruits or desserts.
  • Eat good qualityprotein at dinner, especially proteins that contain tryptophan and taurine (seafood, scallops, lobster and poultry).

Food allergy and food intolerance’s are becoming more widely recognised amongst nutritional and conventional medical practitioners. Avoiding food intolerance’s can promote good body composition and quality sleep.

Common food intolerance including diary, wheat, soy and yeast cause an immune response that can manifest as low grade “silent inflammation” with sub clinical symptoms such as brain fog, irritable bowel, headaches or low energy. Research from the Clinical Institute of Medical and Chemical Laboratory Diagnostics in Austria has shown that obese children have significantly higher antibodies against certain foods than normal weight children. These antibodies are associated with thickening of the common carotid arteries. The authors state that these findings raise the possibility that food antigens are involved in the development of obesity and atherosclerosis.


Snacking is a great way to control energy levels and get additional calories and nutrition in to the diet. However, snacking may not be needed by all as some people can do really well on main meals and “sports nutrition” to meet their daily nutrition and energy requirements.

Football players need to focus on nutritious food such as fruit, nuts and seeds, vegetable crudités and dips. Regarding “sports nutrition” you could eat foods such as rice cakes, dried fruits, nut butter, and other spreads that provide “carbohydrate” after intense training sessions and games.

Sports nutrition

One of the biggest myths we need to overcome in football is the concept of carbohydrate loading. Carbohydrate loading is perfect for marathons, triathlons and other long distance events; however it is not needed for football especially when you get your nutrient timing right. On that note, some of the nutrition advice previously given to athletes to carbohydrate load including the consumption of toast and jam, jelly beans and sugary soft drinks seems obsolete, clearly we know these foods are full of carbohydrate but they are devoid of other essential nutrients needed for elite performance and may even lead to the accumulation of excess body fat, which in itself may hamper performance.

Nutrient timing after games

Nutrient timing is the consumption of specific fluids and nutrients pre and post games to enhance performance and recovery. Some research suggests this is best done with protein and carbohydrate beverages, but food is important as well.

Before a game eat a sensible breakfast or lunch as previously discussed and hydrate well. During a game staying hydrated with water and consuming some carbohydrate drinks such as Cherry Active, Vita Coco or Lucozade lite is essential.

After a game you can follow these recommendations:

  • Within 30 minutes post training or a game drink a protein shake with a 4:1 carbohydrate / protein solution.
  • Within 30 – 120 minutes posttraining or a game eat a meal containing carbohydrate such as potato, sweet potato, squash or dried fruit, however, limit the use of grains. Also eat some meat, fish, seafood or poultry and some healthy fats such as avocado, olive oil, nuts or seeds.
  • Within 2 – 4 hours post training or a game snack on some fruit or dried fruits, nuts and seeds.


Dehydration can have a serious negative effect on performance. As little as 2% dehydration causes:

  • 8% loss of speed
  • 10% loss of strength
  • 20% loss of cognitive function

Drinking water is usually the first line strategy to replace fluids lost through sweat. Adding electrolytes to your drink is also a great way to replace salt and water lost in sweat. These include sports drinks such as lucozade lite, a product called Elete or VitaCoco.

E – Commerce Website Hosting – Why Your Web Server Provider Must Be E – Commerce Marketer Friendly

OK, you researched your niche, registered a domain name, and are ready to build an e-commerce website. But first, you need to find a reliable web server provider that is e-commerce marketer friendly. Here are the key items you need from your e-commerce web host:

  • Reliability – If your e-commerce web hosting company goes down, you’re out of business. Thus reliability and uptime are crucial! You must be sure your e-commerce website host has multiple web servers, preferably in different data centers.
  • Technical Support – When things aren’t working, you need support immediately, not tomorrow morning. Thus your e-commerce host web provider must have technical support available at all times.
  • Web Design Services- While not absolutely necessary, if your e-commerce web hosting provider also provides web design service, then it is more likely to understand your web issues when you have problems.
  • Email & Autoresponder Services- Interactive and automated email will be your primary means of interacting with your customer. As such, you need a e-commerce website provider that understands this need or you will have to buy it as a separate package with an additional fee from another service provider.

Some additional features you may desire are:

  • Web Site Monitoring Services- Some e-commerce web hosting companies provide a service which will email you if your site is no longer responding to connections
  • Video Hosting- Video is one of the hottest marketing trends. If you wish to use it, you’ll need e-commerce web hosting that allows the larger storage and increased bandwidth video requires.
  • Conference Room- Wouldn’t it be nice to invite your customers to presentations in your own, non-branded video conference room?

You can find all of these services from individual providers. However very few e-commerce website hosting providers bundle all these services together for one low monthly price. Because each service can cost you $10, $20, $50, or more per month, it is in your best interest to find e-commerce web hosting that conveniently provides them in one package, ensures they all work together, and does it for one monthly fee to save you money!